Insider Strategies from the Top 20 executive search companies and Staffing Websites
When Emily showed her research results to the audience, I wondered what she would say impressed her the most about the results.
She is our intern for this summer—a marketing major who’s stepping into a contemporary paradigm shift—a world that does not seem to be the way it used to be back in the days when a executive search companies headache for marketers was which decorative item to buy from the decor lady for the promotional item at the exhibition booth.
She was assigned a tricky task of finding the most elusive and core aspects of how the top 20 executive search companies and staffing agencies utilized and positioned their web pages, and how they compared to today’s top strategies, tactics, tools and technologies used in the digital marketing landscape.
To resolve a few integral issues, she engaged in extensive research on their sites. What is the competitive hierarchy of them in relation to the diverse evaluation instrument (i.e. Website Grader from HubSpot)? What strategies do they implement for lead generation? Will they have a blog and practice content marketing? What about their social media presence?
What Emily Found
Here’s a summary of what Emily found about the marketing strategies of the top 40 staffing firms in her research:
It's quite complicated. In contrast to the best practices of B2B firms in general, some firms are, for the lack of a better term, doing what I would call a colossally awful job. This should not have been the case as Emily being a young professional by nature is inclined to look at everything through the digital prism. She even went ahead to interrogate the rationale behind heavy investments in firms with such meager digital footprints as her concerns were whether she would get such services as a client or even a candidate. There’s a message there for those firms whose website grade scores are under 60.
However, there’s additionally this worth noting:
7 of the 10 leading corporations do not engage in any kind of blogging but research after research (a more current one from HubSpot, for instance) demonstrates that blogging works wonders in increasing traffic to the website as well as turning site visitors into leads and clients.
- It is observed that recruitment firms are not content marketing quite well but in the case of Curata research, 74.2% of the respondents claim that content marketing practices are positively affecting their marketing team’s lead quality and quantity.
The Research by LeadG2 on Recruiter’s and Staffing firms’ Websites
Unsure which firms were able to displace the competition effectively, or perhaps how do you consider yourself as a benchmark? Click here and write in the comments ‘Website Research’ and we will reveal to you the ‘hidden’ or rather the ‘very hidden’ information regarding the top 40 companies – yes, even their names!
What Surprised Emily the Most
Emily observed that businesses utilized forms (executive search companies) on their websites for lead generation in attempts to earn new employer accounts, is close to nonexistent. Nowadays, the best practices require B2B companies to ‘gate’ a few selective thought leadership content, such as white papers or articles, before allowing a download. Each filled form is treated as a lead.
However, this is the case with only 10 to 15% of the firms.
For example, as stated by Marketing Sherpa, 68% of B2B companies create landing pages with the aim of getting new sales leads for conversion at a later stage.
As I spoke with Emily, she was amazed that 3 out of 4 top executive recruiters went so far as to invest in content, yet none of that content was leveraged for the purposes of lead generation and she asked me that did they not want to get leads for free after spending so much money.
That’s an interesting question Emily and I think there is a executive search agencies for you in inbound marketing … keep up the curiosity!
Wonderful News for Recruiting and Staffing Firms That Intend to Excel in Competition
This research is beneficial to those firms that practice or are executive search agencies believers of the saying; “Hit ‘Em Where They Ain’t” marketed by its proponent Wee Willie Keeler.
This is what this school is about. You will be able to enjoy more site traffic, more visibility, more leads from site visitors, more new employer accounts opened, and in turn, all these will be achieved much faster if you implement a marketing program with strategies and tactics that your competitors do not implement.
Despite the extensive learning on optimal strategies, tactics, tools, and marketing technologies for the purposes of marketing, only a modicum of marketing agility is required to gain the upper hand on lazy competition. This applies even more when one’sexecutive search companies in india or staffing agency does not make it’s way to the Top 20. One should be smarter, faster, more agile, more attuned to these best-in-class Alliance international because one cannot simply ride on one’s brand identity in order to get fresh business.
So here’s my advice: It would be good to rethink your executive search companies in india based on what Emily has discovered. The information that can be Contact Us from her discoveries will most likely be of greater benefit than simply distributing freebie branded pens that can write upside down and underwater.
view source: